As Industrial Designers we bear responsibility, in part, for the future we are launching into. Tasked with creating the products that will surround people for years to come requires me to consider the impact that we could make. It is imperative that safety for the earth be combined with innovation for the people. So often, the easy way is chosen. However, the right way must be done regardless of ease. The right way is more straightforward than we might think; it merely requires focused effort.